Red ideas, the energy of radical change !

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ed ideas bring radical changes! With red ideas, it’s all about break with the past, daring experimentation, radical transformation. Red ideas count a lot of synonyms: lateral thinking, bifurcation, paradigm shift, out-of-the-box thinking, and of course revolution.

History of mankind has been marked by these women and men who dared to challenge the establishment, the certainties, the values and the way of thinking of their times, these women and men who challenged what was obvious for everybody, who refused the status quo. Creators, inventors, discoverers, explorers, searchers, artists are attracted by red ideas. 

It’s Galileo and his heliocentric revolution, Braque and Picasso inventing the analytical cubism, Dell and direct sales of computers, Einstein and his relativity theory, Gandhi and non-violence strategy, Coco Chanel who invented the tailleur and the Chanel n°5, the Swiss Hayek launching the Swatch clock, Richard Fosbury and the Fosbury Flop which revolutionized high jump and put an end at the soviet supremacy on this Olympic discipline, the Millennium Bridge of Newcastle with its revolutionary movable structure, etc.

Very often the intuition, insights and first mock-up or prototypes are seen as useless, impractical, unworkable, dangerous or even stupid.  See Wikipedia that has to face incredible critics, or James Dyson who had to struggle against the major household electrical producers to get a chance to impose his bag less vacuum cleaner.