How can we find ideas with impact that are unique and original? Whether it’s for new product research, the creation of a brand, the promotion or advertising, the marketing director needs to explore and exploit the most creative directions possible. This seminar provides powerful and original techniques that allow a product manager, a trade marketing director, etc. to make the difference.

The Objectives of the seminar

• Accelerate the pace of creation and innovation in your marketing team
• Enrich all the steps of the creative process: briefing, the search for insights about consumers, identifying and taking advantage of trends, searching for new ideas to develop concepts, product launches, etc.
• Know how to distinguish yourself in all of the elements that are part of your marketing-mix

The programme

1The creative resources for the marketing director: how to mobilize your creativity on a daily basis

2The art of setting up a briefing: when everything depends on the initial question

3Immerging yourself completely in an issue: no creativity without incubation

4The creative 360 degrees exploration: going beyond the evidence

5Six techniques for generating ideas: thinking like no one else thinks

6Searching for and creating trademarks

7Taking advantage of new trends: or whether an audacious precursor and a destabilizing follow-up

The methodology

• The approach of the “Creativity Techniques” seminar is very participative and interactive.
• It is constantly illustrated by innumerable pertinent examples witnessed by the consultant.
• The participants use concrete and motivating exercises throughout the seminar.

The practical organisation

• Duration: this seminar is organized for 1 or 2 days, depending on your needs
• Participants: marketing, sales or communication directors
• Number of participants: the ideal group is composed of 6 to 12 people
• Language: this seminar is given in French, English, Dutch and Spanish

The “Creativity Techniques” seminar also exists in the form of a conference of between 45 to 90 minutes (number of participants is unlimited)

Facilitated by Mark Raison or Martina Bayers