"The impossible exists to be challenged !"

Mark Raison's keynote on EACI ECCI Creativity Congress, October 2009.

“The impossible exists to be challenged » is one of the key lessons of Mark Raison’s twenty  years experience as creativity and innovation consultant.

Executives, managers and employees like to deal with concrete, feasible, realistic ideas. They know how to handle them and to make them happen. They are more hesitating, mistrustful or sceptical with impossible ideas; few of them have the right management tools to tackle them.

HyperCreativity is the art of identifying, developing and implementing impossible ideas.

Mark calls them the “Yellow Ideas”. 

In this very practical and inspiring lecture you will discover the process that leads an impossible idea to success.

Making the impossible possible is one of the most exciting and profitable challenge for the companies of the second decade of the 21st century. Make it happen !

The five key messages

1The impossible exists to be challenged!

2The three steps of HyperCreativity

3The blocks exist to nurture the impossible idea

4Thinking wrong is the best way to radical innovation

5The three well-springs of the power of the impossible: Emotion, Esthetic and Excitement

Practical Organisation

• Duration: three formats, depending on your preferences: 20, 45 or 60 minutes
• Participants : executives, managers and employees of ambitious organizations
• Number of participants : no limitation
• Languages: this conference is given in French, English and Spanish

The Speaker

This Conference is given by Mark Raison.

As International creativity consultant and facilitator, Mark Raison is dealing for more than twenty years with impossible ideas and projects. His clients – LVMH, Danone, Axa, Holcim, Caterpillar, Lavazza, etc. - have understood the creative value of yellow ideas and work with Mark on making them happen.

This key note has been highly appreciated by the participants to the 11th European Conference on Creativity & Innovation EACI/ECCI that took place in October 2009.