Convergence is the phase of the creative process when the ideas produced in the divergence phase are evaluated, selected, developed, enriched, finalized, defended and, in the end, submitted for a final decision.

This is probably the trickiest phase of the whole process, one which requires clairvoyance, courage and audacity. In fact, the temptation is to go back to what we already know, to obvious solutions that are easy to do. Throughout convergence, the pitfalls are innumerable.

The advice from Yellow Ideas: when you prepare for a creative meeting, plan enough time for the convergence phase. At Yellow Ideas, we generally spend 50% of the time for convergence. For example, for brainstorming in a day, the morning is devoted to clarifying the issue, stating the question and generating ideas, while the afternoon is totally dedicated to convergence. The "Yellow Box" is an essential tool that allows us to make a convergence that is enriching. 

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