The impossible exists to be challenged !

« It’s the future because it’s impossible » Ross Lovegrove

Creativity is the art of producing ideas, - new, different and feasible ideas.That’s the traditional definition.

Today’s world is asking for a new sight and for new creative practices: it’s HyperCreativity.

Hyper Creativity is the art of dealing with impossible ideas: to imagine them and to make them happen!

The impossible exists to be challenged and to become reality. Is it in the conception of new products or services, the development of new technologies or ways of doing things, or in the way to tackle society problems or global issues, we need a more structured and powerful approach of creativity. We have to think like nobody has never thought before. Our new HyperWorld’s asking for HyperCreativity.

HyperCreativity could be defined by:

• The audacity to ask HyperQuestion
• The production of a lot of contra-paradigmic ideas, ideas that go against the obvious, against common sense, against what-is-natural
• HyperConvergence, the selection of unusual solution, often astonishing
• The courageous action that makes the impossible happen.

In this section of our website, you will find some tools of the Hyper Creativity.