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lmost one person out of two says they are not creative. Two managers out of every three consider themselves ignorant about the creative process. Eight corporations out of every ten never use creativity techniques! Yet we are all creative. The creative process is structured and creativity techniques are incredibly powerful!

Our seminars, our meeting facilitation and our conferences propose a simple and effective approach with creativity. You will discover the means for leveraging your own as well as your team’s ability to produce new and original ideas and to build pertinent recommendations.

Beyond brainstorming, creativity is a set of attitudes, habits and practices. Companies that win are those who know how to train, encourage and stimulate their employees on displaying their imagination, sense of invention and originality. Whether it’s in marketing, sales, research, administration or in managing logistics or corporate finance, today more than ever, it’s the good ideas that spell the difference!

“More than ever, ideas are the source of durable success.”

• Why must we be creative today in the corporate world?

  Simply because a company must be unique on its market. Offering different products, proposing original services, setting up processes that perform better than those of the competitors, managing every-day work with a sense of urgency and of what’s essential are demands that require intense creativity.

• Are we all creative?

  Yes, but we do not use our creative potential in the same way. Today, more than ever, a company must encourage new, emerging ideas that are original, different. There is no growth possible without new ideas. Without grand ideas, there can be no durable success!

• What can we do, concretely?

  First, trust your own creativity and value the creativity of other people. Secondly, learn and exploit creativity techniques adapted for management. Thirdly, gather and leverage creative resources at every level of the company.

• What do you mean by “Yellow Ideas”?

  For Yellow Ideas, yellow ideas are fabulous ideas that seem impossible to turn into reality. We tend to reject them quickly even if they have huge potential. Great innovators cherish their yellow ideas. Steve Jobs, the designer, James Dyson, and many others talk about the crucial role that impossible ideas have in their success.